In recent years, Major League Baseball players have offered a unique look for Mother’s Day. Players across the majors have used pink bats to take their hacks in support of Komen for the Cure, a foundation supporting research and awareness of breast cancer. On Sunday, another fashion wrinkle will be added to the fray.

Several Reebok clients, including a dozen members of the Sox and Rays, will wear pink baseball shoes to support awareness of breast cancer. The cleats will later be auctioned to raise money for the Avon Foundation for Women. Here is Reebok’s press release:

Reebok today announced a Mother’s Day initiative to help raise awareness and money for breast cancer research.  During Major League Baseball games on Mother’s Day, Sunday, May 10th, many of Reebok’s athletes will don pink cleats, with a select number of the game-worn cleats to be auctioned off post-game to benefit Avon Foundation for Women.

Among those who are expected to wear the pink Reebok cleats are twelve players from the Boston Red Sox and Tampa Bay Rays, who will be featured on ESPN’s Sunday Night Game of the Week, as well as the game’s umpiring crew and the entire Red Sox staff including Manager Terry Francona.  Players “getting their pink on” include David Ortiz, Jonathan Papelbon and Tim Wakefield of the Red Sox and Gabe Gross, Grant Balfour and James Shields of the Rays, along with other players from both teams.

In addition, MLB stars Francisco Rodriguez (New York Mets), Nate McLouth (Pittsburgh Pirates), Justin Morneau (Minnesota Twins) and Prince Fielder (Milwaukee Brewers) also are expected to wear the pink cleats on Sunday to support this initiative.

“Reebok has been a supporting partner of the Avon Foundation for a number of years and breast cancer awareness is a cause that has become an integral part of who we are as a brand,” said Chris Waldeck, Reebok’s Director, Cleated and Equipment – Team Sports. “We are also the official footwear supplier of Major League Baseball, so we jumped at the chance to be a part of this initiative, which supports a great cause and also lets our players express how much their mothers mean to them.”

Several of the players wearing the pink cleats on Sunday will autograph their game-worn footwear and put them up for auction on www.reebok.com with proceeds to benefit Avon Foundation for Women.  The Avon Foundation will award the funds to advance breast cancer research and access to care.  More details on the auction will be announced Monday morning, May 11, including the auction end date and which players will be participating.