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Terry Francona on Red Sox ownership in book: ‘I don’t think they love baseball’

01.15.13 at 3:47 pm ET

In an exclusive excerpt from the upcoming book, ‘€œFrancona: The Red Sox Years’€ (to be released Jan. 22) released to Sports Illustrated, former Red Sox manager Terry Francona discusses his perception of ownership’€™s priorities and motivation during Francona’€™s final few years in Boston.

The book, which is co-authored by Dan Shaughnessy of the Boston Globe, has Francona remembering how the Red Sox’€™ ownership group hired marketing consultants after the 2010 season. According to the passage in SI, the findings of the consultants resulted in a push by the ownership group to gain more star power.

Former Red Sox general manager Theo Epstein is quoted on Page 51 as saying, ‘€œThey told us we didn’€™t have any marketable players. We need some sexy guys. Talk about the tail wagging the dog. ‘€¦ We’€™d become too big. It was the farthest thing removed from what we set out to be.’€

Francona says in the book that the decision to fire him was already made prior to a meeting held one day after the 2011 season in which ownership told him to ‘€œthink about if he wanted to come back.’€

Regarding the Red Sox’€™ ownership group, Francona says in the book, ‘€œI don’€™t think they love baseball. I think they like baseball. It’€™s revenue, and I know that’€™s their right and their interest because they’€™re owners. ‘€¦ it’€™s still more of a toy or hobby for them. It’€™s not their blood. They’€™re going to come in and out of baseball. It’€™s different for me. Baseball is my life.’€

The excerpt will run in this week’€™s edition of Sports Illustrated.

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