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Red Sox chairman Tom Werner on Terry Francona’s book: ‘It’s a good piece of fiction’ 02.15.13 at 12:59 pm ET
By Jerry Spar

Lou Merloni speaks with Tom Werner Friday at JetBlue Park in Fort Myers. (Mike Petraglia/WEEI.com)

Red Sox chairman Tom Werner, in an interview with WEEI’s Lou Merloni at spring training in Fort Myers, Fla., acknowledged he has read former manager Terry Francona‘s book and called it “fiction.”

“I read the book. Fortunately I didn’t have to pay for it — it was given to me,” he said. “It’s a good piece of fiction.”

One of Francona’s criticisms was that Sox ownership at times appeared more concerned with ratings and finances than the product on the field, that acquiring a “sexy” player was important to appeal to a wider fan base.

“That was silly. The only time I can remember ever talking about needing a sexy player was when I called Ben Cherington and told him to sign Vicente Padilla,” Werner joked.

“I don’t know what else to say,” Werner added. “There were so many things in that book that were fabricated.

“But we accept the knocks — a certain amount of the knocks that we received we are perfectly mature enough to handle. When you lose, it’s a tough situation. But I would just say to our fans, we suffer. You know that. You know who we are and you know how important it is for us to get things back on a winning track.”

The owners also were portrayed as not having a true love for the game of baseball.

“Well, it wasn’t accurate,” Werner said of that accusation. “I haven in my office a picture of me — I’m a freshman in college, making a movie about Fenway Park. And that picture was taken 45 years ago. So, I just know how much I love the game. And really, we care so much about getting back to our winnings ways. That’s what I’m focused on.”

Werner echoed previous statements from John Henry and Larry Lucchino that the owners have put profits back into the team in an effort to field a consistent winner.

“The fact is, as John has said, every dollar that we have made, we have put into a competitive baseball team or Fenway Park or amateur signings or something that improves the club. We don’t take any profits,” Werner said. “And you think about what we’ve done in the community, and what we’ve done on the field and off the field. I’m not even defensive about it. Because I think the real fan knows how much we care about winning.”

Former Red Sox first baseman Adrian Gonzalez was quoted by USA Today this week as saying the players had good chemistry last year, but it was Red Sox management that was the problem.

“I don’t know, as you said, who he was referring to. But there’s no doubt there was a disconnect last year,” Werner said. “But that’s behind us. I hope we don’t have too many more Septembers like we had last September.

“I will say … one of the things that I’m very pleased about last year was that we did make that trade. I think we were only four or five games under .500 when we made that trade — obviously we ended the season quite poorly. But that trade really set us up for 2013 and beyond.”

Werner said the ownership group met with the team Friday morning and he is “quietly confident” about this season.

“We addressed the team. We talked about our commitment to winning, that as an organization we are proud of having won 90-plus games for so many seasons,” he said. “Last year was horrible, but we’ve gone through that door and I’m excited about 2013 and looking forward to playing baseball.”

To hear the interview, go to the Mut & Merloni audio on demand page. For more Red Sox news, visit the team page at weei.com/redsox.

Read More: adrian gonzalez, John Henry, Larry Lucchino, Terry Francona Print  |  Email  |  Bark It Up!  |  Digg It
  • Theghostoftito

    What a moron. Probably related to Fab..

  • Anonymous

    Keep believin’ it’s fiction Tom b/c nobody else does.  Francona doesn’t seem like the type of guy who would just make this stuff up but everything I read about the focus groups and other things seems like just the kind of nonsense the ownership group would do.

  • Doug

    I think Werner grew up in fiction, his movies, his work place, Hollywood, that is all fiction, I really think he can’t fathom what reality is, having been rooted in fiction for so many years, he’s aptly napmed one of the three Stooges, actually I’ve heard he’s embarassed about his job title as he really doesn’t know what to do, his lack of baseball knowledge must be embarrassing to him and the Puppets that run this show.

  • Matty

    the more i listen to the owners, to more i wanna see this team fail on the field, so they can sweat bullets all season long.

  • http://pulse.yahoo.com/_WW4SUGV5J6Y7R5MVPAWVIWAJFU Dennis

    Shaunassy was the real author of the book lets not forget that.The guy has always been a thorn in the side of the Red Sox.He met Theo for three hours alone without Tito being present.Listen to everything not just the book,Listen to dirt dogs like pedroia when he says its on us and no one else.Listening to Dennis and Callahan this morning and the report on just about everyone is that it was Theo that through Tito under the bus about his use of pills.Theo left town because he knew his value would drop,thats why he grabbed the nice paying job in Chicago,similar to the gorilla suit remember? This was a book from Tito acting like a scorned woman,it was him that lost the club not the FO, Looks are decieving sometimes,it was a one sided book authored by Shannessy who charges to read his columns.Enough said.

  • Bill

    Is it that hard for ownership to admit they’ve screwed up? Way too much pride.

  • glenn88

    Let me explain the “we don’t take any profits” statement, because it doesn’t mean they are not running the Red Sox like a business and spending out of the goodness of their heart.    What they are doing is re-investing all the profits back into the business for the purpose of building the value of the business through physical assets (e.g. value of Fenway) or growing revenue streams.  This is what Kraft did.   For example, if an investor buys a team for $100 million and invesst all the profit over 10 years into the club and now the club is worth $900 million, then they added $800 million of value to their business.    

    The business problem the Sox owners have is they may have maxed out their new revenue streams and the asset value of Fenway.  They now have declining or stagnant revenue from ticket sales, concession sales and NESN advertising sales.  With flat or declining incoming revenue the value of the business will start to drop and I have to wonder if the owners are thinking of selling now as they may have maxed out their return potential. 

  • Bruinman86

    The Red Sox brass would know something about fiction.

  • Bruinman86

     That’s the sad part.  He doesn’t believe it’s fiction, but he sure wants us to believe it is. Not buying it….

  • Shennessey

    Want to see them fail? They are a failure, when you win 2 titles in 90 something years, guess what? Your one of the biggest loser’s in baseball history. This is Francona’s time in Boston, if they want to spin it like they do with everything that’s up to them. Only Red sox fans are dumb enough to pay those prices to watch a last place team. These clowns deserve each other, another last place finish.

  • Bill

    The sad thing is when trolls come onto this site nowadays, bashing the Sox, we really don’t have much rebuttal.

  • Anonymous

    Tom, Tom, Tom. When faced with the decision to believe Tito vs. any member of Redsox management/ownership, there’s damn few fans that are going to decide in your favor. You’d be better off keeping quiet than perpetrating another lie.

  • http://profile.yahoo.com/323UUFNTC4QSLLDQFE4RKA6FIE Robert

    I read the book, and I believe Tito. He’s a baseball lifer, not an investor. How many bad things have you heard about Luchinno? Nobody likes him! How many people dislike Tito? Well respected throughout baseball.

  • Anonymous

    If it’s really fiction, Tom, then tell us what’s fictitious.  Be specific.  Don’t toss out platitudes about a picture on your desk proving you love baseball.  What specific things appear in the book that aren’t accurate?  What about them isn’t accurate?  What are the real facts?  If you can provide a few specific examples with evidence to back up your assertions, we might look at that as more than PR bs.  But the interview with Merloni hardly seems credible, particularly with everything we already know about the current ownership team.

  • http://pulse.yahoo.com/_WW4SUGV5J6Y7R5MVPAWVIWAJFU Dennis

    If i were Henry i would tell everyone to screw off.How many times doe’s he have to say he’s not selling.If he doe’s he doe’s so the hell what.I think their trying to get back to where they were.Why keep calling him a liar? Where has he lie’d please tell me in relation to the club.

  • http://pulse.yahoo.com/_WW4SUGV5J6Y7R5MVPAWVIWAJFU Dennis

    If i were Henry i would tell everyone to screw off.How many times doe’s he have to say he’s not selling.If he doe’s he doe’s so the hell what.I think their trying to get back to where they were.Why keep calling him a liar? Where has he lie’d please tell me in relation to the club.

  • Gazzzmann

    Hey Werner want to talk fiction   “The streek” comes to mind

  • Mjc2370

    Werner your an idiot

  • Matty

    i should have said fail in 2013, i wasn’t specific. love your book. by the way

  • JUST SAYING

    Who cares if Francona was on pills and dreamed this. Mgt put together the socalled best team in history and they had a 9 game lead 9-01-2011 Francona was the manager and the team did the biggest collapse in BB history. Henry Lucchino and Werner did not pitch bat or play in the field however they paid the money for this team to win. JUST SAYING!

  • Geetsolboy

    I can’t believe Werner didn’t take the opening on that question about “disconnect” last year to throw Valentine under the bus.Didn’t hesitate to back the bus back over Tito though, did he?

  • fictionwriter

    Werner: Gonzalez comment a good piece of fiction. Crawford comment a good piece of fiction. Sell out streak, a good piece of fiction.

  • http://profiles.yahoo.com/u/ZVFM2HRNC5CTO2OUXD4XTX65O4 Dennis

     I think we now have Werner’s number. 

  • fictionwriter

    Sell out streak…..

  • Fab4ever

    You’re the only clown on these pages….

  • Mob1056

    Tom,

    Your comments about taking profits out of the team are insulting. Your pay day comes when you sell the team and I’m sure your looking at a prtetty good return on your original investment.

  • Kell4649

    Too much smoke Tom. You and John and Larry are the ones who are spitting out fiction (AKA all three of you are LAIRS) trying to insult the intelligence of Red Sox fans with your B.S.

  • San Diego Dreamer

    Communication, Communication, communication. You all should know that. There was a kinder, gentler way to dismiss Tito rather than hide behind your cowardess. Did you fire the idiot who leaked what should have been private about Francona? If not, look in the mirror guys. Hire me and I’ll train you all. 

  • Dope Hunter

    Yup, more proof ownership are A holes……sell the team to real baseball executives you hack!

  • nomorecash

    what a dope.  he looks like he never has played any sports in his life

  • Totally Blind fandom

    You know what?I’m going to be the only person on this comments page(as crazy as that is) to say..I believe in the owners, and I believe what Tom Werner says in this piece.You know the team has stumbled a bit for a couple years.As painful as it is it happens in all of baseball.The titles these owners have given us have made some fans into whining spoiled brats. So now people want to run these guys out of town with torches and pitcforks ?..I wonder what everyone wants the owners to do come on the radio and cry, bleat, and sob?Publicly flog themselves? So they sell a few bricks and do some marketing..from a business standpoint..that’s called being a good owner. Is there some mysterious billionare out there commenting on WEEI stories who has a better plan to make the Sox better from an ownership level?No?..Whatever kind of logic people are using to justify this hatred for these guys..I just don’t get it.

  • Anonymous

    Too bad, it’s at least bad PR on the part of Werner, because he is saying the wrong thing whether he is trying to agree with it or not.  His instincts are inscrutable, read “bad”. I’m sure its not fiction, and Francona is still a popular guy.  I’m guessing Werner has just given people a reason to think that management at least was part of the problem.  Like I say though, it wasn’t like the Sox weren’t getting the last strike and Werner was going out there to argue the call.   I really think the pitchers just sucked because in retrospect, Beckett was starting his decline.  Lackey, Buchholz and Dice-K were hurt, and Lester started a confusing slump that went into last year.  Why don’t management and Crawford and A-Gone just say “the pitching and hitting sucked”.

  • Bruinman86

    Exactly.  I’ll be glad to see that gone.  More PR spin we can live without.

  • Nighttrain75

    i’m a freshman in college, making a movie about Fenway Park. Nothing says I love baseball like making a movie about Fenway Park…just ask Jimmy Fallon

  • Stein

    100%

  • http://www.facebook.com/pete.lincoln.338 Pete Lincoln

     Red Sox are subjected to revenue sharing, so the Red Sox attempt to minimize revenue by diverting it to other companies under the FSG umbrella (NESN, Fenway, etc).  FSG’s owners may take profits out of these entities (Werner was careful to say Red Sox).

    Another way to take money out of the Red Sox is with salary and bonuses.  Also, financing for other acquisitions by FSG likely use the Red Sox as collateral, which probably limits their ability to spend more on payroll as this could affect their credit rating and terms of financing.

    Also, FSG is on the hook for a huge bill to either renovate Liverpools stadium or build a new one.  They prefer the former.  Red Sox financials might have had to be strengthened to get the best financing terms for FSG/Liverpool , hence the reduction in their long term payroll obligations.

  • http://www.facebook.com/pete.lincoln.338 Pete Lincoln

    Speaking of fiction, HWL know something about it, that sell out streak is a perfect example.

  • Schwank

    Ok my take….I’m reading it and haven’t finished (I’m not an idiot…it’s just finding the time to finish it).  Perception is reality and Terry isn’t “making it up”.  This isn’t your father’s Red Sox with Tom Yawkey sitting in the box, the quiet owner, one direction, etc.  This is an ownership group of a few amjor and several limited partners.  There’s alot of people to consider and answer to.  There’s ego’s and personalities to consider and well likely many ideas and discussion’s take place. 

    Now let’s consider the book, most of us have read that piece of how the book was written.  Dan and Tito would meet when they could, even at a Mass Pike Restaurant to conduct the many hours of interviews that made up the book.  The book came to together from the talent of Shaugnessey.  And we all know that the art of writing and how it can spin a story in a particular way.  I’m not saying Shaugnessey took the facts and twisted them but there is room for interpretation from the the tape recorder to the page.  Two cases in point:  (1)  Tito did publicly say that he had the ability to “edit”  the writing and alluded to that fact several times (i.e.  Not wanting to refer to someone in a particular manner or whatever it may have been.)  (2)  If you read Shaugnessey’s article Friday 2/15/13 in the Globe “Why we love Larry Lucchino”  You’d swear there was some serious @ ss kissing going on, not his usual tongue in cheek type of style. 

    Yes, so there are parts of the book people won’t like and will call it fiction, but really where’s there’s smoke there’s fire.  Look at the comments from Gonzalez and Crawford.  Hey I though both underachieved, although Gonzalez did hit for the highest average of his career, it’s just everyone expected 40 dingers and he hurt his shoulder, to which I don’t know if he’ll ever be that guy again. 

    Bottom line it’s a book, Tito was rightfully pissed off about how it all ended and this is the fallout. 

    One lingering theory on Bob Hohler’s “source”.  I think Tito is convinced that it wasn’t Lucchino.  I think the guy probably pieced different peieces of information together from multiple sources.  SOmething here something there and fit it together.  I can’t beleive there was a “deep throat” type of character involved.  Just my 2 sense.   

  • Schwank

    Good point, in business, especially when there is agroup of partners, taht is a key point.  If the potential for decline is there, selling could be the business decision most prident whether they wanted to or not.  Now Henry may have the ability to overrule that…don’t know….bu then the partners could bail.  There also comes a time when folks want to cash out and reapt the benefits of the investment.  

    I dunno though, these guys took it from the floundering mess it was to two WS championships.  Last year they rock bottom.  (will never understand the Bobby V hiring, nor did I even think he was as bad as he was when they did hire him. But that’s a result of the toxic combination of his personality and the Boston media in combination together. Farrell is trying to set the tone this year that the story/focus is the game,no the BS around it…but I digress.)

    The point I was trying to make earlier was the Red Sox Roller Coaster the last decade from when the bought it, gained two WS Titles and then hit rock bottom.  There may be incentive to bring it back ….. then in afew years ride off in the susnset.  Nothing is forever.   

  • Anonymous

    He was not going to make the team so they did him a favor to catch on. Never was a stopper and had injury problems.

  • Anonymous

    The Pats have no love…get it? No Love?

  • Anonymous

    Poor guy, the Jags…..ewwwe.

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